Production of food for cats as a business

You don't need to do scientific research to understand that food you are used to is not suitable for pets. Therefore, only a few owners of cats continue to feed their wards with soups and cereals. Most people prefer to buy special ready-made products that fully satisfy the needs of animals for proteins, fats, carbohydrates and vitamins. The attractiveness of this niche for entrepreneurs is due to its affordability: the production of food for oriental shorthair cats does not require the development of complex technologies and the construction of huge factories. To start a business, it is enough to purchase a small line of five or six machines that allows you to produce several hundred kilograms of product per hour: if you ensure high-quality feed and take care of sales, you can guarantee yourself a net profit of half a million rubles a month.

Types of pet food

As a business, the production of cat food requires positioning: in order to understand which target audience a product is intended for, it is necessary to assign it to one of the existing price categories.

Distinguish feed class:

Economy (30% of sales). Consists of cereals, meat and bone meal, beef fat, dyes, and flavorings. It is absorbed by the animal's body by about 25-30%. Retail price - from 70 rubles / kg;

Standard (40% of sales). Contains up to 30% meat waste and protein hydrolysis products. The rest of the ingredients are corn, rice, barley, vitamin supplements. The food is absorbed by the body by 35–40%. Retail price - from 110 rubles / kg;

Premium (25% of sales). The raw materials for such feed are cereal and vegetable mixtures, meat by-products, vitamins, and minerals. The digestibility level reaches 50-60%. Retail price - from 200 rubles / kg;

Super premium (5% of sales). Consists of meat waste, beef blood and liver, freeze-dried meat, and dried vegetables with added vitamin complexes. It is absorbed by the animal's body by 80%. Retail price - from 400 rubles / kg.

Obviously, a novice entrepreneur should try his hand at the "Standard" segment: if the project is successful, you can try to release products that are more expensive or cheaper.

Workshop for the production of feed

When drawing up a technical project for the production of dry food for cats, one must adhere to the recommendations regarding the composition and functional purpose of the workshop premises.

A business such as the production of animal feed is at the start in difficult conditions: in the struggle for consumers, you have to compete with the world's largest brands. Obviously, a novice entrepreneur will not be able to pay for advertising on central TV channels or in popular glossy magazines. Therefore, it is wiser to focus on a budget marketing strategy:

Post brochures and posters in pet shops and veterinary clinics;

Arrange presentations and sponsor cat shows;

Publish advertisements in specialized publications; Place posters on billboards;

Place banners on specialized sites and posts on cat breeders' forums;

Order promotional articles to authors of famous blogs;

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